Editor’s Note: We’ve previously featured Intel’s Content and Media Strategist Luke Kintigh as a guest blogger, sharing his insight and analysis on Content Distribution. Recently, Luke continued his Ultimate Content Distribution Guide with a post highlighting the steps brands should be taking to maximize effectiveness on paid distribution channels. With Luke’s permission, we’ve reposted his advice on the “3 Steps to Take Your Paid Distribution from Good To Great”. Enjoy!  You’ve probably been there: you spend hours creating the perfect blog post…with one final review, you cautiously click publish. Now you wait. You obsessively refresh the analytics page. Two or three days have passed…where […]

Last week, some of the most creative minds in content marketing took to the Contently Summit in NYC to answer questions and instill industry insight. Among the panelists were Eric Goeres, Director of Innovation at Time, Irene Lee, Senior Director of Marketing at Refinery 29 and Ky Harlin, Director of Data Science at Buzzfeed. We were there soaking it all in and live-tweeting the quotable moments for @News360Brands. Here are our top ten takeaways from the summit.

In this week’s issue of our Content Marketing All-Stars series, we caught up with Matt Anchin, SVP of Global Communications for Monster Worldwide. Monster has been a leading online platform for job seekers since 1999, and content has always been a key part of that equation. With thousands of searches for job-hunting tips happening every day, capturing the attention of their audience through compelling and useful content is critical. Our interview with Matt highlights the way that Monster has built the premiere web destination for all things related to your job hunt.

While some may just be waking up to the idea of content marketing, Joe Pulizzi has been preaching the benefits since all the way back in 2001. As the recognized authority on all things content, Joe has made a name for himself as the founder of Content Marketing Institute and the author of three books on the subject. The opportunity to catch up with Joe and chat about the industry from his perspective was a truly unique experience for us, and in our interview he offered some insights that all marketers can learn from.

Editor’s Note: Content distribution is a topic near and dear to our hearts at News360. So when we saw this blog post by Intel’s Content and Media Strategist Luke Kintigh, we couldn’t help but be excited. With Luke’s permission, we’ve reposted his advice on the “3 Key Ingredients to Bake Distribution Into Your Content Production Recipe”. Enjoy!

Let’s face the facts: content marketing, for all its rewards, can be a frustrating endeavor. Spend too much time thinking about how much competition exists, and you’re bound to get a little overwhelmed. According to KISSmetrics, we’re competing for the attention of people who consume an average of 60 hours of content weekly—and the amount of options for spending that time are only growing. So how do you make sense of it all and excel at giving your branded content the attention it deserves? Read on.

There’s no shortage of input from successful content marketers that storytelling is the key to making lasting connections with your audience. Over at the News360 blog, we certainly don’t need any convincing. But it’s always a great feeling when a study comes out confirming our approach. That’s why we were excited read about Nielsen’s latest findings on the brain’s response to storytelling versus facts.

When evaluating your content strategy, the options can seem overwhelming in terms of distribution channels. Should you build a robust blog, or focus on creating video content that can be shared? What social networks are most important? Do you need a Tumblr, a Google+ AND a Vine account? How do you optimize your content for each of these different platforms?

We’ve discussed at length the ways that content marketing is helping brands spread their stories online. At News360, we strive to connect audiences with the content that is most interesting to them, whether it is produced by a news organization or sponsored by a leading brand. If you’re interested in a subject, we want to connect you to the best content about it.

Journalism and content marketing may seem like worlds apart, but there are some things the reporters and writers of the world have mastered that we could all benefit from adopting. A journalist doesn’t just pitch stories, interview sources and write articles—at his or her core, a journalist is a storyteller. Whether for magazines, newspapers or websites, journalists engage readers, build relationships, and if all goes according to plan, tell a story that stays in the readers’ memory.